LeBron James business savvy has always extended way beyond the basketball court, and one of his savviest plays was back in 2011 — when he made a hush-hush $6.5 million investment that has turned into a $100 million success story. The surprising part? This had nothing to do with the NBA.
In 2011, LeBron purchased a 2% share in Liverpool FC, a historic, successful English football team. His was a passion play, not just a profit play. He admired the global spread of the Liverpool brand, its gritty nature, and its storied football history.
Now, more than a decade later, that early bet is said to be worth more than $100 million.
Only that was just the start of LeBron James’ business venture in the world of international sports.
In March 2021, he swapped his stake in Liverpool for a 1% share of FSG. This transition increased his power by quite a bit — now gaining ownership stakes in the Boston Red Sox (MLB), Pittsburgh Penguins (NHL), RFK Racing (NASCAR), and so on, and so forth, in other holdings under the FSG umbrella.
In that power play, LeBron became a permanent fixture in the fabric of global sports and media well beyond his playing days.
LeBron James Business Empire Rooted in Loyalty and Longevity
While the Los Angeles Lakers’ playoff run in the 2025 NBA wasn’t as long as he had hoped, LeBron couldn’t help but keep winning. Thousands of miles away, in England, Liverpool FC had just won the English Premier League, with four games left to spare, comfortably ahead of mighty teams such as Arsenal, Manchester City, and Chelsea.
Another victory for the King — in the football world this time.
What makes this story more unique is LeBron’s true connection to the club. He’s not a silent partner — he’s frequently seen in Liverpool jerseys, live-tweeting during high-stakes games, and singing his heart out on match night. He is more than an owner — he is an act of love and belief.
To LeBron James, business is not just about making money. It is about planting seeds for a legacy of vision, loyalty, and passion. If he had only achieved one of the above, his time with Liverpool and FSG would still have been about something more: a greater devotion to excellence and global impact.
LeBron James may not have an NBA championship this season, but his business moves have put him in the winner’s circle anyway. In red, not gold.
Some titles are not claimed on the hardwood. Some of them, like this one, are made with intelligence, sentiment, and future commitment in mind.
